Azamara Cruises was introduced to the US market in 2007 by Royal Caribbean International & Celebrity Cruises as a separate "Deluxe" brand of cruising. The Azamara brand is different from Royal Caribbean and Celebrity Cruise sister companies in many ways. This "Deluxe" niche designation puts the cruise experience above the "Premium" niche where Celebrity is and puts this brand in competition with Oceania and Crystal. The Azamara Cruise experience is focused upon the destination, rather than the vessel, and clients find that the brand offers a shipboard experience where attentive personal service is offered in a country club casual atmosphere.
The Azamara fleet consists of 2 very popular former Renaissance Cruise Line Vessels. These modern mid-size ships host 698 guests, offer a wide variety of dining options and have been radically refurbished to have their own distinct upscale look. Azamara Journey and Azamara Quest cruise in Europe, South America and the Caribbean. Azamara voyages tend to be longer in length and the itineraries often include overnight stays in popular ports of call.
